![]() ![]() They’ll want to make sure that your followers are real, the audience you reach matches with their target customer demographics, and that your content is generally engaging. Companies typically pay Instagram influencers per piece of content, but they’ll need to know your Instagram account statistics for recent posts before sealing the deal. So how can you make money as a micro-influencer? Earn cash on Instagram by creating sponsored content in the form of a story, a post, a reel, or a combination of these things. Micro-influencers offer more flexibility and quicker content turnaround times so brands are often really interested in working with them. Many charge a lot for posts, and collaboration might require lengthy contracts, complex conditions, and multiple steps. Plus, bigger influencers are oftentimes out of reach for most brands. Think about yourself: would you trust a product review of a vacuum cleaner more if it comes from a friend who you know and trust, or from a celebrity who probably never cleans their own house anyway? Alternatively, smaller influencers still have a close relationship with their Instagram followers and post plenty of authentic content. Big influencers tend to post so much sponsored content that it gets lost in the chaos or loses credibility. In fact, many companies are now looking for micro-influencers-people with accounts that have anywhere from 1K to 100K followers. You don’t need a million followers to call yourself an Instagram influencer and create sponsored posts. 5 different approaches to making money on Instagram 1. ![]()
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